SASSO is one of the founding fathers of traditional poultry breeding. Its story began in the 1950’s when Serge Perrault, a poultry farmer based in the South West of France, decided to preserve and select local strains of poultry, developing as a pioneer, the first traditional breeders: The T lines were born. In 1978, SASSO was officially created thanks to a cooperative of farmers involved in “Label Rouge” chicken. Settled in the middle of the Landes forest, SASSO could then grow in a protected area, developing more and more strains dedicated to traditional poultry and colored chicken, in adequation with the markets’ demands.
That’s how we built decades of experience in preserving, breeding and improving rustic strains. Thanks to our lines’ diversity and French origin, as well as the development of the Label Rouge, it became as an evidence that the SASSO lines could fit for many other parts of the world. In 1990 we settled a second location in Sarthe, closer to Paris’ airports, allowing SASSO to export its products all over the world much easier.