News

News Overview

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Introducing our new traditional colored layers

We are proud to introduce a new range of colored layers. Next to our core products, our SASSO colored chickens, you can now benefit from these five traditional laying hens that have been carefully an…

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Homogeneity and eggs weight

As a colored chicken breeding company, we must respond positively to the needs of the markets by offering products with good feed conversion rates, yields, and above all, uniformity. We must also mee…

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How is SASSO improving the colored chicken market in Vietnam

There are few countries like Vietnam when it comes to the product expectations of purchasing chickens. Leg size, comb shape, feather color, general frame and taste: every criteria is precisely assess…

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Rooster management: Everything you need for a good mix between males and females

The technical-economic results of a flock are generally a reflection of the rearing success of future breeders. Rigor, technicality, observation, and respect of so-called "international" ru…

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SASSO wishes you a happy end of the year 2020

The year 2020 will be forever remembered in the memories of billions of people, as well as the one of our own company.

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Hendrix Genetics appoints Jolanda van Haarlem as future CEO

Hendrix Genetics, global multi-species animal genetics company, announces the appointment of Jolanda van Haarlem as Chief Executive Officer. She will join Hendrix Genetics as from March 1, 2021 and a…

African Poulet du Faso improves chicken performance

The African poultry situation continues to evolve despite the difficult conditions that chickens can encounter in this region. The ‘Poulet du Faso’ project has been set up to support local farmers wi…

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Support from a distance

Together, we are facing an unprecedented situation. The global coronavirus is affecting all of us, our families, our employees, our businesses, and our way of life.

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Adjusting laying performances before the peak of lay via feed intake

Profitability of a breeder flock mainly depends on the capacity to produce hatching eggs of higher quality and suitable size.

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Recurrent test to improve SASSO’s birds’ performance under challenging conditions

SASSO is not only thriving in France, but the birds from SASSO are spread across the whole world. In the different parts of the world, our birds can be challenged with local circumstances such as hea…

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A new brand promise for SASSO

SASSO is ready to color your world.

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New investments in breeding and R&D benefit traditional poultry

SASSO has been a pioneer in traditional poultry since the beginning and the company has grown and developed itself, based on history and tradition, in France at first. Today, the company exports its …

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SASSO at the Nepal Poultry International Expo

Hendrix Genetics recently attended the 2nd Nepal Poultry International Expo end of February with its Layers and Traditional Poultry, represented by SASSO, business units.

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Sasso and Gramado Avicultura establish partnership

January 28, 2020, Atlanta (USA), Brazilian Gramado Avicultura and traditional poultry specialist SASSO sign a new exclusive agreement for the distribution of SASSO's colored breeders in Latin Am…

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Traditional poultry in strategic partnership with Sasso

With the growing market for tradition and taste, Sasso and Hendrix Genetics have joined forces in traditional broiler breeding. Hendrix Genetics recognized the interest in traditional poultry several…