Successful participation at IPPE Atlanta tradeshow for SASSO and Hendrix Genetics

This 2023 show was a big edition of this tradeshow, with the two main halls full of exhibitors. The SASSO team was together with the laying hens and turkeys business units on the Hendrix Genetics booth for three intensive days of meetings and networking.

We had a lot of visitors on our booth during this show, customers from Canada and the US, also from Mexico and Central America and from Africa. This show was very helpful to discuss business, introduce new concepts we want to launch and reinforce our relationship with them.

It was also a good occasion for our General Manager Laurent Salles and our Sales Manager Edouard Perrault to organize important meetings on the booth during this tradeshow.

We also welcomed potential customers on our booth, from Cameroon, Guinea, USA and Pakistan just to name a few.

As a tradition, on Tuesday evening, the Hendrix Genetics team organizes a customer appreciation dinner in a famous steakhouse in downtown Atlanta where SASSO invited some guests to share a convivial moment together with our colleagues.

Finally, this show also gave us the opportunity to meet with our colleagues from different parts of the company based in a variety of regions, including North America, Latin America, and Europe, to further develop our collaboration.

To conclude, we can say it was a very productive and promising show for SASSO and Hendrix Genetics in general.

A big thank you to everyone from our Group involved in the organization of this tradeshow, and also all the visitors we met during these 3 days.

Looking forward to seeing you next year!