News

News Overview

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SASSO at FAO Forum: Shaping Poultry Development in Africa

SASSO recently took part in the International Forum on Small-Scale Poultry and Feed Value Chains in Africa, hosted by the FAO (Food and Agriculture Organization of the United Nations) in Entebbe, Uga…

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A wonderful technical seminar with Hatch Africa

On April 3rd and 4th, SASSO and Hatch Africa came together in Addis Ababa for a two-day technical seminar that gathered 40 technical managers from across six countries: Ethiopia, Rwanda, Uganda, Keny…

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IPPE: What an event!

This year again, the SASSO team was present at the IPPE exhibition held in Atlanta, USA, for three intensive days of meetings and discussions on the Hendrix Genetics booth.

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Adapting our team to better support you

As part of our commitment to provide the best support to our customers around the world, we are happy to present the latest organizational changes at SASSO.

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Meet our newest traditional colored layers!

Are you looking for a robust colored chicken with great laying performance? Our colored layers are the perfect fit for traditional markets of colored birds and colored eggs, while providing high gene…

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SASSO chickens provide superior meat quality resulting in nutritional and economic benefits for customers

A recent study in Zimbabwe examined the meat quality attributes of our SASSO breeds Ruby C (C431) and Rainbow T (TR51) and compared them to commercial broiler standards, underscoring their potential …

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One step further in empowering the poultry value chain in Africa

Moving from sustainable access to securing affordability, the new SAPPSA project (Securing Affordability of the Poultry Parent Stocks in Africa) is a 5-year project, funded by the Bill & Melinda …

Introducing the New Multi-Species SNP Chip

One of our biggest priorities at Hendrix Genetics is our commitment to innovation. We are very proud to present the results of our latest step in accelerating genetic progress with the development of…

The role women play in small-scale poultry in Kenya

In Kenya’s rural communities, women are changing the landscape of poultry production, playing vital roles in income generation and contributing to food security. This case study focuses on three wome…

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The SASSO Conference, a memorable event

We are happy to share the success of our very first SASSO customer event, the Uniting Colored Chicken Conference! From October 9th to 11th, 2024, we gathered 125 customers, partners, speakers and col…

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Supporting Customer Success in the Central and South American Poultry Market

The Central and South American market is a diverse market with specific challenges and opportunities. Our role is to provide customers with high-quality genetics and support that will help them succe…

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New on our website: Discover our new online technical resources

At SASSO, we are committed to providing our customers with the best resources and tools essential to the success of your production. In line with this, we are delighted to announce the creation of ne…

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SASSO participated in the Dubai Training School event

From July 1 to 3, SASSO had the pleasure of attending the Dubai Training School event, organized by the Laying Hens division of Hendrix Genetics. The aim of this event was to share poultry farming ex…

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Hendrix Genetics secures grant to provide affordable, high-quality chickens to African farmers

Hendrix Genetics receives grant from the Bill & Melinda Gates Foundation to develop and deliver chickens that will improve the lives of small-scale African poultry farmers.

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Discover our new product: the SASSO Marble X

We are pleased to announce the launch of our newest product: the Marble X. This black and white feathered bird combines unique coloring, robust adaptability, and a meaty body composition. Discover mo…

Meet Alba Mesas our new global Technical Support Manager!

We're delighted to announce the arrival of Alba Mesas, our new Technical Support Manager! Find out more about her in the article above.

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A look back at the IPPE exhibition in Atlanta!

This year again, the SASSO team was in Atlanta, USA, for the International Production & Processing Expo (IPPE) from January 30 to February 1.

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Sabres : 40 Years of Success

Sabres, France – October 25th, 2023 – It is with great honor and pride that the Sabres business facility of the SASSO company, subsidiary of Hendrix Genetics, has celebrated its 40th anniversary this…

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SPACE 2023: Success for SASSO

Once again this year, the SASSO teams were at the SPACE International Exhibition for Animal Farming in Rennes. An event our Traditional Poultry Business Unit cannot miss and where we were able to mee…

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SASSO launches new service: Improve your local breeding program

For traditional poultry producers looking to take their performance to the next level, SASSO is now offering a new service. “Improve your local breeding program” can help you improve efficiency and p…

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Richard Maatman will succeed Antoon van den Berg in the position as CEO per April 1st

BOXMEER, The Netherlands – March 28, 2023 – In 2022 Hendrix Genetics announced the appointment of Richard Maatman as Deputy Chief Executive Officer (CEO) of Hendrix Genetics and mentioned that Richar…

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A busy month of tradeshows and customer meetings around the world

March was a very important month for our SASSO teams who were able to meet with customers and prospects in different strategic areas of the globe at various tradeshows.

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Successful participation at IPPE Atlanta tradeshow for SASSO and Hendrix Genetics

From Tuesday January 24th to Thursday January 26th SASSO participated in the International Production & Processing Expo held in the Georgia World Congress Center in Atlanta, USA.

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Discover our new consulting service in Africa

Besides providing high-performing colored poultry products, SASSO possesses a team of skilled experts who can guide you in developing your business. We are excited to launch our new consulting servic…

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Success at the ILDEX Indonesia 2022 trade exhibition

From November 9th to 11th, the SASSO was at the ILDEX 2022 trade exhibition held in Jakarta, Indonesia. Our presence at this trade exhibition was crucial as it is the fifth largest international bree…

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Another successful SPACE show for Hendrix Genetics

Once again, Hendrix Genetics participated to the annual tradeshow SPACE held in Rennes, France, from September 13th to 15th. This event is the not-to miss meeting for all the livestock industry in Fr…

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SASSO returns to the Ecuadorian market

For more than 15 years and the first significant avian influenza crisis in France, SASSO was no longer able to supply its customers in Ecuador. After having restarted the process in 2020, we finally …

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Cristina Aguilera and Dylan Josset join our team

We are happy to welcome two new sales representatives within our SASSO sales team: Cristina Aguilera who will be in charge of developing the African market and Dylan Josset in charge of monitoring an…

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Successful VIV Europe tradeshow for SASSO and Hendrix Genetics

From Tuesday May 31st to Thursday June 2nd, SASSO participated in the VIV Europe exhibition held in Utrecht, the Netherlands. This major poultry show, which takes place every four years, was back in …

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Our local investment in Central and South America

Recently, the Dutch Embassy in Costa Rica invited us to participate in a video of their "Orange talks" series on the economic section of the embassy, to present SASSO and the colored chicke…

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Recap of our participation at IPPE in Atlanta

After a two-year hiatus due to the global Coronavirus outbreak, the annual International Production & Processing Expo (IPPE) was held this year at the Georgia World Congress Center in Atlanta fro…

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New Grand-Parent sites in America

Since its beginning, exportation has always been linked to the development of Sasso and it has taken an increasingly important place. With our will to be closer to our customers and to provide them w…

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Successful dual purpose poultry trainings in Mozambique and Zimbabwe

On March 15-19, 5-day training sessions were held to educate the distribution members of the SAPPSA project on poultry management and give support in sales and marketing. The trainings were run in co…

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How is SASSO improving the colored chicken market in Vietnam

There are few countries like Vietnam when it comes to the product expectations of purchasing chickens. Leg size, comb shape, feather color, general frame and taste: every criteria is precisely assess…

African Poulet du Faso improves chicken performance

The African poultry situation continues to evolve despite the difficult conditions that chickens can encounter in this region. The ‘Poulet du Faso’ project has been set up to support local farmers wi…

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Recurrent test to improve SASSO’s birds’ performance under challenging conditions

SASSO is not only thriving in France, but the birds from SASSO are spread across the whole world. In the different parts of the world, our birds can be challenged with local circumstances such as hea…

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A new brand promise for SASSO

SASSO is ready to color your world.

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SASSO at the Nepal Poultry International Expo

Hendrix Genetics recently attended the 2nd Nepal Poultry International Expo end of February with its Layers and Traditional Poultry, represented by SASSO, business units.

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Traditional poultry in strategic partnership with Sasso

With the growing market for tradition and taste, Sasso and Hendrix Genetics have joined forces in traditional broiler breeding. Hendrix Genetics recognized the interest in traditional poultry several…